Simple 3-Point Checklist to Effectively Communicate the Value of Your Offers

There has been a quote going around in the marketing space that says "A 'no' from a prospect simply means you haven't communicated the value proposition effectively."

And I should say that I strongly agree with that.

People buy value, but the problem lies in showing the value.

How would you structure your messaging to achieve the highest perceived value of your offers?

Well, there's no universal solution here. But the following 3-point checklist is always a great starting point.

☑️ The What

This is where you explain what your offer is and what it does. You want to be specific and factual, but also use language that appeals to your audience’s emotions and desires.

How will you do that?

🟣Define your offer in simple and specific terms. What is it, how does it work, and what features or components does it have?

🟣 Use examples, testimonials, case studies, or demonstrations to show your offer in action and illustrate its benefits and results.

🟣 Use bullet points, subheadings, images, or charts to make your explanation clear and easy to scan.

☑️ So What

This is where you explain why your offer matters and why your readers should care. You want to highlight your unique value proposition, your competitive advantage, and your credibility.

How will you do that?

🟣 Highlight the benefits and value of your offer for your readers. How does it solve their pain points, meet their needs, or fulfill their desires?

🟣 Use emotional triggers, such as fear, urgency, curiosity, or aspiration, to motivate your readers to take action.

🟣 Use comparisons, contrasts, or alternatives to show how your offer is different, better, or unique from other options in the market.

☑️ Now What

This is where you tell your readers what to do next and how to take advantage of your offer.

How will you do that?

🟣 Include a clear and compelling call to action that tells your readers exactly what you want them to do, such as buy, subscribe, sign up, download, or contact you.

🟣 Provide a link, a button, a form, or a contact information that makes it easy for your readers to take action.

🟣 Create a sense of urgency, scarcity, or exclusivity that encourages your readers to act fast and not miss out on your offer.

By following this simple 3-point checklist, you can ensure that you’re effectively communicating the value of your offers to your market. Remember, it’s not just about telling your audience what you have to offer, but also why it matters and what they should do next.

P.S. That's for "the what" and "so what" for this blog. Now what? Let me know what you think in the comments