Coaching Biz Success: 5 Steps to Get Your Message and Offer to Resonate

You might think the reason you hear crickets and are not generating interest from your audience is that you are not providing enough value to them.

You know the importance of building genuine relationships with your audience in your business, so you probably tried giving more of it. Time proved that you not only ended up exhausting all your efforts but also that your audience is still not resonating well with your offers and messaging.

Providing value is important, yet equally crucial is how you present it to your audience. It is not more about what you are saying, but more about how you are saying it.

Looking on what’s working right now in the industry, here are 5 action steps you can take to be more effective in your marketing:

#1: You want to be heard then you must first become a listener (an active one)

Remember, not just any strategy will work. With so many things you can learn on the internet, what may work for someone else may not necessarily work well in your current situation. One word is responsible for this: context.

You really want to understand your own market and be creative in applying the strategies you learn to your business. Put the strategy into context rather than just blindly following a strategy because someone says so.

Be really present with your audience by knowing exactly not only their needs but also their values, their beliefs, the language they speak, and their fears and aspirations. Aim to be seen as a listener rather than an expert. The latter will come when you have established the former.

Bonus tip: Take advantage of surveys to get real data and real needs of your market.

#2: You know what holds attention really well? Stories

This does not mean you become a storyteller. Anyone can do that. What you can do that only you can offer is become a very important part of your market’s narrative. And to even make this more effective, you have to be that crucial thing that helps your audience complete their story of resilience and conquest.

A story brand is therefore framing your offer as the guide or the missing thing that would help your audience, the hero, in achieving their goals.

It’s important to really define what your market wants because the question you want them to have in mind when they see your brand is, “Can this really help me get what I want?" and not “What is this brand offering?” (👀notice the emphasis on clarity)

In doing so, you can then position your brand as the obvious choice for them.

#3: Speaking of clarity, you want to clearly articulate your value proposition

Simply put, you want to ask how you do things differently and better than others. And no, you don’t give a general answer or a claim without any logical proof of it.

There are things to consider when creating your value proposition, like what the promise is, what your clients will get after working with you, how credible you are, and what this unique solution is.

We’re not going to talk about those things now; instead, I’m going to give you great pointers on a well-articulated value proposition:

☑️You can write it in one sentence.

☑️It is clear how your offer can help your clients avoid a specific pain.

☑️Point A (where your clients are currently) to point B (your client’s desired outcome) is specific and measurable.

☑️It is easy to get from point A to point B.

#4: Define a tangible solution/mechanism

We’re going to move up a notch when it comes to the solution you are offering to your clients. You don’t want to just have a clear solution, but a concrete one.

Whether in the form of a technique, a tool, a framework, a model, a formula, or a strategy, you can be creative about how you exactly help your clients.

Say you are a business coach. Your tangible solution could be a 5-step system that teaches your clients how to create, launch, and scale their online courses

By defining a tangible solution/mechanism for your market, you can make your coaching message more convincing, more relevant, and more attractive to your audience.

#5: If you’re on the fence about what to say to your audience, talking about the outcome will never fail you

A low-key but really effective way for your offers to be more persuasive and compelling is by showing your audience how your solution will solve their problem or improve their situation.

As I have touched on one of the pointers on a well-articulated value proposition, to talk about the outcome, the more contrast there is between how your clients started and how they are now, the higher will be the perceived value.

That’s why you want it to be specific and measurable. Talk about numbers (just basic math will do), percentages, time frames, and testimonials.

So there you have it! 5 steps in creating a resonant coaching message and offer.

Now what?

Comment below what you want to know in my next blog. 😁

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